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360 CAR INTERIOR PHOTOGRAPHY


Car interior 360 photography

One of the most hard tasks for panoramic photographer is creating car interior 360s in magazine quality, where showcasing a super realistic picture is required. Such virtual tour represents car interior in impeccable and presentable form, where every piece of interior and the texture of materials should be visible clearly, and colors of finishing — correspond to reality.


Work in tight space of a car interior along with complex light conditions are just the simplest problems that a photographer has to solve, when creating car 360s. In addition, at each stage of work there are also many other tasks and nuances — when shooting panoramas, when stitching them, and, finally, when making post-processing.


The most important part of the process of creating a car virtual tour is photo shooting. Dirt, unknown objects in the salon, asymmetrical placement of seats or steering wheel, ceiling light that turned on irrelevantly, and other, seemingly little things, can send the footage to the trash basket and make it inappropriate for further processing. The main task during the shooting process is to provide smooth, soft lighting of the salon, for the interior details couldn’t disappear either in shadows or in lights. In this case you need to get a balance between the outdoor and internal light, and also between the lighting of devices and buttons. Often it needs to compensate for the differences in level and shade of lighting on the front and the rear of the car, due to the different density of glass tinting. Focusing requires careful adjustment — in the car panorama you need to make an extremal depth of field. This means that all the details of the interior should be in focus: as the ones that are in a few inches from the lens, as the others that are located in the background…


I could keep describing all the nuances of the process, as I have many years of experience in it and hundreds of created car virtual tours, but due to the specific terminology it would be boring. Instead, please take a look at few examples below for estimating my competence in this area.


N.B.: Please note, in the first car 360 there are the functions of turning on the backlight and opening different elements of the interior; also behind the driver's seat there is a video embedded into the screen.


Mercedes Maybach S 600

Maybach 360




Jaguar F-type

Jaguar F-Type virtual tour




Porsche 911

Porsche 911 360 panorama




Porsche Boxster

Porsche Boxster 360 tour




Range Rover Vogue

Range Rover 360